Tim McGraw will launch a new fragrance from Coty Inc., the world's largest fragrance company, next summer. The fragrance will be widely distributed in the U.S. Other musicians with fragrances under the Coty brand include Victoria Beckham, Celine Dion, Jennifer Lopez, Kylie Minogue, Gwen Stefani and Shania Twain. " Creating my own fragrance is an exciting new endeavor for me," McGraw said. "Coty has a great creative and marketing team, one of the best in the industry, and I'm looking forward to working with them."

McGraw's new fragrance, yet unnamed, will according to Coty's press release, "...capture his rugged, stylish demeanor." Coty Inc. CEO, Bernd Beetz said that "Tim McGraw's authentic and spirited personality makes him the ideal partner for a new fragrance."