PLAYBOY: Your visibility increased tremendously when you did a series of TV ads for the 10-10-220 long-distance service. Is it true that was the only way you could get on TV?
KEITH: At the time my problem was that to make it to the top level of our industry you have to appear to the masses as one of the all-stars. And our all-star game was the awards show. If you're nominated, you get to perform on the show. But I had never been nominated for a friggin' thing, so I wasn't getting any television. So my manager and I made an effort to find some television. And 10-10-220 made all the sense in the world. I did eight or nine of those things for them, and that allowed me to reach the mainstream people country radio doesn't reach.

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